This week I’m joined by Dave McCrory who is the CEO of Data Gravitas.

Dave popularized the term data gravity a decade ago. He starts off by defining what data gravity is and why it is important to consider. Dave talks about his book and the research he is doing around data gravity. He talks about the behavior economics of data and how it is widely misunderstood. Dave gets provocative and discusses the hand waving that happens around data including data lakes and value of data.

Podcast Episode


Dave McCrory Twitter:

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Data Gravitas:

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